Commodity Trading: Live
Cattle Futures
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| Supply | Demand
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Demand
/ Consumption
Considerations
The
major demand for Live Cattle is as beef.
Beef is what’s for dinner, (at least that is what the American
Beef Council would like one to think).
The Cattle Industry, through boards and councils (like the American
Beef Council), have taken to marketing in recent years to increase public
awareness of beef, as well as educate people on the nutritional aspects of
beef. This
type of target marketing, with an emphasis on advertising on radio,
television and print, has turned around the consumer’s viewpoint of
beef. After
declining since 1986, average per capita beef consumption has stabilized
at approximately 67 pounds per capita retail weight.
Consumption is expected to range from 64 to 67 pounds in the next
several years.
The
bulk of United States produced beef is used domestically, though the
export market for United States Beef is increasing.
Demand for beef tends to increase when the population and income
levels increase.
Demand for the better cuts of meat, referred to as choice beef, has
kept pace with population increases, though rarely exceeding it.
Beef demand is somewhat elastic.
When beef prices increase, people tend to eat more pork, poultry
and pastas.
Shifts in public tastes play an important role in the Cattle
population cycle.
The
costs associated with feeding operations have the greatest effect on
dietary changes.
As grain prices increase, the cost to fatten Cattle to market
weights increase causing the cost of beef to the consumer to likewise
increase.
Rising beef prices tend to make poultry and pastas more attractive
meal choices than beef.
The
major trends in meat consumption are set by slow-moving, macro-economic
factors, such as consumer tastes, population levels, income levels, and
the like.
As such, most of the following analysis will be concentrated on the
supply side.
| Overview
| Supply | Demand
| Seasonal Overview | Seasonal
Charts |
| Preview Order Form |
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