Commodity Trading: Lean
Hog Futures
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Demand
/ Consumption Considerations
The
demand for pork is traditionally very seasonal in nature.
Pork demand tends to be the strongest during the summer in the
United States when barbecuing is more prevalent, and Americans consume
more processed meats, which typically contain a high amount of pork
products.
However, the United States is not the largest pork-consuming
nation. Pork
in the United States is gaining as producers are making leaner, less fatty
hogs for slaughter.
The industry has slimmed down their pigs, with today's pork
containing 50% less fat than the pig of the 1950's.
Around World War II, pigs averaged 2.86 inches of back fat,
compared to today's leaner, slimmed down hog which contains an average of
less than an inch of back fat.
This trend toward leaner pork, coupled with the Pork Councils
marketing, "Pork the Other White Meat" television and print
commercials, has increased the American public awareness of pork.
However, pork still has a stigma attached to it in North America,
though this is not true for Asia and Europe.
China
is not only the largest pork-producing nation it is also the largest
pork-consuming nation.
Part of this is simply due to the sheer population in China, but
pork has been a popular part of the Chinese diet for centuries.
The ancient Chinese were so loath to be separated from pork, that
the departed was sometimes accompanied to the grave with their herd of
hogs. In
1997 China ranked as the largest pork-producing nation, producing more
than the total of the next nine largest producers (including the United
States), in aggregate.
Despite China's large prowess in pork production, in most years
China is a net importer of pork, though only a marginal importer of U.S
pork products.
The
United States is the largest pork exporter in the world, followed by
Denmark.
The United States exports more pork to Japan than any other nation,
as Japan also has a strong appetite for pork.
Canada, Mexico, Russia, Hong Kong, Korea, Italy, China, the
Philippines, and Britain are important markets for U.S. pork exports.
In recent months, the economic instability in Asia and Russia has
wreaked havoc on pork exports, but U.S. government loans and aide packages
of pork to these regions could have a major effect on the demand for pork
in 2000.
The advent of the European Union in 1999 may pose a major hurdle
for U.S. pork exports since the European Commission has a long history of
stringent rules and regulation regarding agricultural imports.
Such rules would affect genetically altered items as well as meat
products, which have been produced with the aide of hormones.
Though Europe is not a major U.S. pork consumer, this could become
a major issue in 2000.
Though
export demand for U.S. pork is probably the most volatile demand component
effecting the price of pork and hogs, consumer tastes and competition from
competing meat products has more influence on the price of hogs.
Generations of fear of trichinosis from under cooked pork, has had
American over cooking pork, reducing its taste and appeal.
However, recent marketing campaigns from the pork industry have
reversed the tide and are showing an increase in America's appetite for
pork. However,
pork faces strict competition from beef and poultry products for America's
appetite.
Record
poultry production in recent years has lowered the wholesale cost of
poultry, thus making poultry more attractive.
The glut of poultry hitting the market has also come at a time when
hog production is at record numbers, so pork is gaining little market
share in Americans meat consumption as it faces stiff competition from
inexpensive poultry, and beef.
Pork still enjoys an increasing demand during the summer in
America, with demand for pork increasing from Memorial Day and turning
back down by Labor Day.
Though
the majority of the demand components for pork are long-term macro
economic factors, the seasonal summer increase in the consumption of pork
has a strong tendency to support prices.
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Overview | Supply |
Demand | Seasonal Overview |
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